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Rollon opens a new branch in Japan

The company has consolidated its presence in Asia, a key country in the machine tools, robotic and automation industries.

Consolidating its presence in a strategic hub for the machine tools, robotics and automation industry is the goal set up by Rollon, the Vimercate based Group specializing in linear motion systems, which has recently opened a branch in Tokyo, Japan. This is the last stage of the globalisation project undertaken by the company, which now boasts nine global sites, two of which are already operational in Asia, in Shanghai (China) and Bangalore (India), an ever more crucial market for Rollon’s growth.

The Group’s Japanese branch will be set up as a sales and technical support site for the local distributor, which has already co-operated with the Group for several years. Thanks to its new structure, Rollon aims to fortify its presence in Japan, a strategic market for the machine tools, robotics and automation industries. Far Eastern countries, in fact, consistently boast some of the top technology manufacturers and exporters in these industries. A more structured local presence will lead to a reduction in delivery times, a better and prompter technical support, as well as a closer cultural relationship, ensured by the presence of local staff able to ensure Rollon a more functional and effective market approach.

This consolidation project successfully undertaken in Asia by the Vimercate based Group was started by opening the branches in Bangalore (India) and Shanghai (China), where customers can more easily and effectively communicate with the local technical staff.

“Opening a branch in Japan is not our ultimate goal, but a new starting point”, said Eraldo Bianchessi, Rollon Chairman and CEO. “85% of our turnover comes from abroad: export is of paramount importance to us, which is why we are placing and increasingly bigger focus on Asia, a market which is expected to continue to grow at a significant pace in years to come. Opening a new branch in a global hub of a major industry such as Japan is also strategically very important, as it allows our Group to build a closer relationship with the top manufacturers of machine tools in the world”.